8 On-Page SEO Techniques Every Website Should Have

SEO science

On-Page SEO has many benefits for your company’s website. I have gotten more involved with optimizing websites for on-page SEO and compiled what I thought was the Top 8 On-Page SEO Techniques Every Website Should Have.

Validate HTML & CSS

This will not effect your Search Engine Rankings (SERP’S) BUT it is very important to validate your website’s code(even if you think everything is perfect). The reason for why its important to validate is simple, if your website has HTML or CSS errors it will try to default or look to the browser for help and correction. If it was up to me i would tell everyone to use FireFox or safari but what do you know I don’t live in a perfect world lol. Believe it or not, not all browsers help correct code errors which in turns means if you don’t have solid code your website may break down.

The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. Led by Web inventor Tim Berners-Lee and CEO Jeffrey Jaffe, W3C’s mission is to lead the Web to its full potential. Contact W3C for more information. Even though like I said this doesn’t effect your rankings but the more people we can get to comply the better. Another great reason to have the W3C is they offer free validation tools for webmasters to use. You can check them out here:

W3C HTML Validation Service : This validate checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc.

W3C CSS Validation Service : This Validator checks the CSS markup.

W3C Feed Validation Service : This is the W3C Feed Validation Service, a free service that checks the syntax of Atom or RSS feeds.

W3C MobileOk Checker : This checker performs various tests on a Web Page to determine its level of mobile-friendliness. The tests are defined in the mobileOK Basic Tests 1.0 specification. A Web Page is mobileOK when it passes all the tests.

W3C Link Checker : This Validation tool checks Links within the document.

Optimize Page Title

web-page-titleThis is one SEO technique you do not want to miss. This is one area I suggest you take some time with. How do you write your titles? Do you write them with readers in mind or with SERP’s in mind? Well, I hope you write your titles for Search engines and not readers, That might sound odd but it’s true. Your titles are an area you want to focus your best SEO, especially since google rates everything on relevancy.
Making sure you use a “optimized” title for your web page is one of the best Search Engine Optimization (SEO) techniques, and also will help attract visitors to the site. The title of your web page is the first SEO element examined by the search engine crawler. When getting ready to write the title of your page you want to make sure that you also include your best keyword or key phrase that is related to the content of the page. The reason for this is since the last revision of Google algorithm, relevancy is more prominent then ever.

When it comes to your web sites title there are a few things to follow:

  • The Keyword or phrase should describe the content in short.
  • Avoid stuffing of keywords in the page title and also in the content. Search engines will definitely ban your site or will not include your web page in their databases, as such stuffing is considered as keyword spamming.
  • The page title should also be less than 50 characters in length. Many search engines will only index the first 50 characters, while others may include up to 150. Try to limit your page title to 45 – 50 characters so you can ensure the search engine displays everything properly and visibility. Following this rule is good SEO strategy.

Header Tags (H1-H6)

Header-TagHeader tags are the 2nd must have for Search Engine Optimization especially since Search Engines look for these H1 – H6 tags and whats in between them. Heading tags are exactly what they sound like, they are your heading titles. Generally H1 tags are reserved for your main page title and H2, H3, etc are reserved for section breaks.
Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Meta Descriptions

Many people forget to include meta descriptions for their pages but these descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. (Below is a picture of how the meta description looks like in the search engine results.)

Even though Meta Description are not important to your Search Engine Ranking they are however important to gaining click trough’s by readers in Search Engine Results (SERP’S). Meta Descriptions give webmasters the opportunity to display and feature a snip-it of content to searchers which will allows them to know exactly what is featured on that given page.

SERP meta description

When creating the Meta Description you want to employ the main keywords while describing the content in a way that it is compelling for the searcher to click on it. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Keyword Placement

Search engine optimization is always changing so adding relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. A good SEO method is to add your pages main keyword within the first and last sentences. The one thing to worry about is to make sure that you do not “over use” your keywords. This is look at as keyword stuffing and it is frowned upon by search engines and if you make it a habit then you could be banned from the search engines. A great way for you to avoid getting banned from search engines is to keep the keyword density around 2-5%.

Links (internal)

When it comes to web sites many people think that the only links that count are the ones coming into your website. People often think that the only links that count are those from other websites. While these links are important, they are not the only important links!
The great thing about internal links is that it allows the visitor to navigate through your site easily but allows search engines to find all your web pages when crawling your site. By placing links to other pages within your site is a great way of improving your site and if used properly, internal links can be a useful weapon in your SEO tool box by increasing PageRank and relevancy.
Image optimization (Alt tag, and File Title)

A great way to improve your SEO is to use images within your content. Not only will this break up chucks of text it will also make you site visually appealing. When adding images to your web site they all have titles so make sure you always describe the picture with main keywords for the images title. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

Content is “King”

Google just recently changed its algorithm by 30% now making it geared towards relevancy more than ever. When it comes to your website your content is the most important part. By strategically focusing and placing your keywords can increase your ranking organically with little effort on your part.
As you can see SEO is more then just building links and submitting articles. With out proper content there is no real way for the search engines to know what content is on your site and how google will rank it based on the content provided.
When writing content for your website, always keep SEO in mind. One of the most important things to keep in mind when writing content for your site is to keep keyword density in mind. This is probably one of the most important SEO tips I can give you so make sure you take the time to plan your content out and make sure the keyword density is in between 2-5%.
A great way to show search engines what keywords best represent your pages content is by using text effects like Bold, Italic, or even underlined. This SEO method is great since search engines give more importance to text effects. It’s not hard to focus your content on the keywords that you target. It’s actually just a matter of focusing on your keywords while writing content.

Clean URL Structure

Lastly, a clean URL can be used to tell search engines what your website has to offer by implementing the given web pages keyword directly in the URL. A clean URL is a web address a visitor can easily remember and type in to any search engine. You don’t need to over due the key words in the URL but search engines are more at ease with URL’s don’t contain long query strings.
A great example of a clean URL is like http://www.example.com/services/service. Clean URL’s allow search engines to index your web pages sites with ease. With clean URLs, the search engines can distinguish folder names and can establish real links to keywords.
The other strong reason for URL rewriting would be the increase in usability for web users, and in maintainability for webmasters. Clean URLs are much easier to remember since they usually end with a simple keyword vs a (dirty) URL which ends with code (http://www.example.com/4=$&paste/) Many Search Engine Optimization specialist agree that (dirty) URL’s are not as appealing nor are they easy to index which can cause issues with showing up in search engine results (SERP’s). Also its less desirable for a visitor to remember or even want to type in a URL that has 40 parameters trailing the link its self.
There is no way to keep up with the search engines as they are always changing their algorithm. The best thing to do is make sure that everything thing is planned out and optimized to its fullest potential. There are other things you can do to improve your on-page SEO but I truly believe these are going to make the biggest difference for your sites search engine rankings.