The new age of Google: Step 1


Step 1: The new age of Google

Google… Google… Google…

That is what everyone is talking about. How will your customers find you online? Will you rank #1 or will you rank #1,098,678,456,345? SEO takes time and Patience with countless hours of trial and error.  The one thing to know about Google is that it wants to trust you but with all the spam going around its hard to trust every website. Especially when you’re the new guy on the block. Google is all about trust and that’s where Google’s TrustRank and Sandbox come into the picture.

google-pagerankWhen you first launch your website it is going to take some time and some effort to rank with Google and this may not seem fair but if you are serious about your web presence then you can understand the reasoning behind this whole “Sandboxing” thing. We will get into what Google’s Sandbox is but right now you can look at it as a “delay” every new website has to deal with. Now you may be wondering why you have to wait but the reasoning behind Google’s Sandbox is to weed out the spammers and give searchers more relevant search results. Google will delay your website from ranking and or gaining any TrustRank with your Site until you establish quality links and prove that you are here to stay.

Before you drop kick the computer or start getting mad know that this is actually a good thing as it keeps spammers away from your site and your clients. So how do you find these magical trustworthy links?? I wont be getting into the basics of SEO in this blog but Google is looking for you to build trust and there is no better way to build trust then with links. SEO is built off of link building and there is no better way to get your self indexed than to build links with reputable online directories like DMOZ, Yahoo, Bing, etc… In other words it could be a few days or even weeks from when the links are added to Google discovering them.  Once discovered google will start to allow you to gain TrustRank from that authoritative link.

Some Online directories are easier to get links from than others but as you build credibility and get included into these directories you still are subject to that aging delay. Aging happens when Google finds the link and not when the link is added to the directory page. Why add your link then? The reason you want to add your link to these sites is the solely because these directories are crawled multiple times a day and or even every 5 minutes, so your chances of being indexed are higher.

Now on to the content side of things…

Google loves content especially relevant content. A growing site is always nice but there is more to getting Google to like you than just links. The number one thing you need to implement within your website is proper navigation. Proper navigation allows new content to be discovered which in turn will help it work through the aging delay. This may be overwhelming but trust me it’s key to your websites success. Google is the #1 rated search engine but not the only one out there. Yahoo and Bing are also great search engines but those two combined equal to what Google has in the terms of users; Yahoo and Bing are not as picky. There is a lot that can come into play but I really like to optimize my sites by Google standards solely for this reason. Since the other search engines are not as harsh with their regulation I will know that if I am optimized and ready to run on Google then I should be fine in other search engines as well.

Since the last update Google has geared all of its Search Engine Result Pages (SERP) towards relevancy and up to date information. With that in mind, keep your eyes open for related sites to your industry. Maybe you wrote a blog or article or even a review on something new related to your industry. You could always submit that article, or a link to other industry specific sites which in turn helps you build great links.  A growing site helps increase your internal links which has a positive effect on link popularity, PageRank and TrustRank. Improving and growing your site should be an on going effort for your site.

Next week we will talk about Google’s Sandbox and what effects it has on your site so stay tuned.